The 2014 World Travel & Tourism Council (WTTC) Global Summit, the annual event for tourism organizations worldwide, was held from April 23 to 25, 2014 in Haitang Bay, Sanya, Hainan. To facilitate dialogue among the travel industry's decision makers, the event, themed "Changing world, new perspectives," focused on major issues facing the global tourism industry today. Diamond sponsor Hainan Airlines, a member of HNA Group, was a key participant. HNA Group chairman Chen Feng gave one of the summit's key speeches. The event, which brought together industry leaders and the media, hosted discussions on topics like development of China's and Hainan's tourism industries, demonstrating the vitality and prospects of their tourism sectors.
Hainan Airlines' booth at the summit attracted numerous visitors during the entire event through its booth design, route recommendations, and its on-site exhibit of cabin offerings. This demonstrated its many worldwide successes achieved in recent years as well as its plan to add new international routes going forward.
"As an important member of HNA Group and a SKYTRAX 5-Star Airline, Hainan Airlines is China's only airline that operates the Boeing 787 Dreamliner on the North American routes. We will also offer nonstop service from Beijing to Boston, beginning on June 20th, marking a further improvement of our North American routes network," said Hu Yi, general manager of marketing at Hainan Airlines. Hu further added that Hainan Airlines provides passengers with five-star services on its major flights, including Bvlgari amenity kits, molecular gastronomy offered by chefs from Taiwan, as well as the Spanish Torres Sangre de Toro wine, winner of the Best First Class and Business Class Wines on the Wing awards by Global Traveler.With its growing fleet, addition of the 787 Dreamliner to its fleet, roll out of new international routes, and continued offering of The Beauty of the Orient service, Hainan Airlines has grown into an international airline with comprehensive routes throughout China that connect the country to Asia, Europe, and North America. As the diamond sponsor of the WTTC Global Summit, Hainan Airlines has demonstrated its commitment to the development of China's domestic tourism industry and transformation of Hainan into an international tourism destination, connecting travelers from China and around the world with this stunning and magnificent island.